How does WASBI® improve our employer brand?

Why should someone choose to work for you rather than your competitors?

How do prospective candidates view your organisation?

In 2014 we published a report of a year-long research project entitled “Emerging Best Practice in Talent Acquisition” (copy available on request). Our findings showed that the factors that had the greatest impact on the ‘employer brand’ were not how the organisation chose to portray itself in recruitment adverts (which was largely ignored or treated with suspicion), but:

1. Candidate experience
2. Leadership behaviour

Look at how people rate your company at glassdoor.com and on social media – you may be shocked at what is reported!

Failing to attract the top talent is a big problem. In the aforementioned report over 75% of candidates said that they had withdrawn their candidature/application at least once within the previous 3 years because of things the hiring organisations and/or their recruiters did badly, or because they discovered negative things about the company or its leadership.

So it’s not what you say, but how your people act that matters.

Candidate Experience

Four of the top 5 reasons given for candidates pulling out of a recruitment process were:

• Communication Issues
• Interview/Assessment Process
• Recruiter Behaviour/Attitude
• Interviewer Behaviour/Attitude

In addition to the specific training we provide, using WSABI^® profiling in line with our Best Practice and using the Augmented or Comprehensive Attribute Profiles to help structure interviews, will overcome these and other issues and vastly improve candidate experience.

Leadership Behaviour

Having and developing true leaders is vital to the employer brand and essential for the success of the organisation. WSABI^® leadership profiling will help you spot who has the right attributes how your top people should be coached to improve their leadership capabilities. Conducting effective 360^o assessments is also key to this.

Many of our WSABI^® Master Practitioners are proficient leadership coaches and experts in the advanced uses of the WSABI^® system, the correct application of which will significantly improve leadership behaviour and thus have a positive impact on your employer brand.